top of page
Logo_4x.png
To vitalize patterns for deep connections between cultural heritage and the world.

Solo Project  /  BUSINESS MODEL & DIGITAL PLATFORM DESIGN

May - July, 2018

Pattern Leap is a non-profit initiative that uses patterns as a juncture to connect tangible and intangible cultural heritage with the world. Its digital platforms, services, and community trigger public mass’ interesting to explore, to learn different cultures and related history from various sources of patterns; bring artists and local businesses more opportunitiesï¼›endow everybody equal power to create their pattern journey with possible honors and awards; and eventually blend tangible and intangible cultural heritage into public mass everyday life.

The Reason

Society

Culture is the root of our society. It is built-in history and impacts our daily life, consciously or subconsciously.

idea large tree_transparent.png

Culture

Look at these two pictures above. How do you feel?

111 copy.jpg
222.jpg

The second image does not feel right because there’s no crane and lotus pattern in Elizabeth's time.

Patterns contain rich cultural information, which visually communicates with us all the time. However, there're infrequent open authoritative pattern collections to explore and use.

Competitive Research

 Authoritative

Low-Interactive

High-Interactive

User-Generated

51LdjRWonGL.png
new-instagram-icon-topic.png
ca_appicon_noshadow.png
512x512bb.jpg
539-5398858_transparent-accountant-clipart-google-arts-and-culture-icon.png
1200x600wa.png

specialized on pattern

Logo_4x.png

Currently, few art & creative platforms can contain & distinguish both authoritative and user-generated collections, which allows the Pattern Leap to combine the advantages organically between authoritative and user-generated media. Meanwhile, endowing high interactions between users and the platform will vitalize the platform fundamentally.

Persona

dreamstime_xxl_30852326.jpg

Donna

Bio and Demographics:

- Age: 35
- Title: Fashion designer specifically focused on historical costume design
- Education: MFA

Needs & Wants:

- I hope there's a library with rich historical & cultural patterns to search, so I could check the selected patterns on the actual size and appearance when applied to the costume.

- I hope there are more people interested in historical costumes and related elements. 

Thinks:
- Even if I have my historical pattern collection for professional use, it is far from enough because the historical patterns are so rich. 

Says:
- I wish to have an authoritative pattern source with clear categories by style, timeline, culture, etc.

Does:
- When she receives a new project with a specific cultural style she had never worked on before, she has to take a lot of time researching patterns, especially when the project requires high restored costume design.
​
Feels:
- Searching for cultural-historical costume patterns is exhausting when the project is time-sensitive.

Needs and Wants:

- I need a platform to upload works for receiving authority certification for as many of my works as possible.

- I want a popular open place to publish and sell my photos and other artwork.

- I always need good resources to create my artwork.

Thinks:
- I prefer some authorities to certify my photography and artwork without participating in competitions.

Says:
- I am a photographer. I want all my photos and artworks to get authority certificates and sell them well.

Does:
- He takes photos and sells them through Shatterstock.com, istock.com, etc. Besides participating in some photography competitions.
​
Feels:
- A specific portion of my photo and artworks are either historical or cultural. However, not every historical and cultural photography or artwork can win the competition and sell reasonably. I want my work to be valued more.

dreamstime_xxl_79850297.jpg

Tim

Bio and Demographics:

-Age: 37
-Title: Photographer, artist and a history buff
-Education: MFA

Problem Statement

How might we efficiently help professionals in visual arts, culture, history, etc., identify different pattern styles and correlations? 

 

How might we get more people interested in exploring and learning about culture, history, art, etc., through pattern exploration while enjoying and benefiting from the exploration process?

Potential Opportunities

inspiration.png
dreamstime_xxl_30852326.jpg

Donna's Journey Map

30_Transparent background.png
dreamstime_xxl_79850297.jpg

Tim's Journey Map

29_Transparent background.png

Key Insights

Business Model

The Challenge

The User

The Investment

  • Lack of interest in learning investment knowledge

  • Lack of time on learning

  • Insecure feelings on stock trading

  • Pressures from potential loss

  • The learning curve might get too long

  • Intricate knowledge

  • Massive information

  • Constantly changing market

  • Require systematic study

  • Require practice

Solution & Strategy

1, Psychological Reward Mechanism

Trading Game Simulator

Psychological feedbacks:

This idea comes from gaming psychology, which endows incentive strategy when user overcome the proper tasks one by one. The gamer will get psychological rewards and would like to play more.
​
Unlike other real-market simulators, which only serve for virtual stock-trading, $earning integrates game theory into real-market simulator strategically.

  • Sense of Achievement ---Winning from peers;

  • Sense of Accomplishment--- Task completion;

  • Sense of Being Urged --- Want to try competition again.​

       etc....

2, System Graphics

Personalized Learning Tree

$earning is committed to helping people with limited time and interest to learn investment. But investment knowledge requires systematic learning. How to use the learners' fragmented time to build a clear knowledge structure in their minds is quite challenging.
​
A personalized learning tree can combine their piecemeal knowledge into the knowledge system and provide a visual graphic to systematically consolidate the new knowledge.

3, Accompanying Learning Group

Chatting Room

(with Professional Advisors)

$earning creates a win-win environment to help both the users and professional advisors achieve success.

 

  • ​​Studying alone is really hard to continue. But with a group, people will not feel that way. They can share, discuss the knowledge. They might found that they are not the only ones who have trouble understanding certain specific knowledge.

 

  • Users also can invite each other to trading competitions via the trading game simulator.

 

  • For each group, users also can choose to allow professional advisors to join in for potential advising. If an user found a good advisor, they can have one on one chat on $earning. 

​

  • Also, professional advisors can build their businesses from teaching or advising. The reviews define their popularity.

4. Daily Learning-Stimulation

Smart Reminder

​

Smart reminder reminds $earning users of the on-going events. It cooperates with all other strategies and related features.

For example, who temporarily leads the competition; how much the user gains/loses on the real market simulator; time to review the learned knowledge; the latest key news for certain companies, etc.

 

It is worth mentioning that, combining with 'time to review' reminder and self-built learning tree, $earning utilizes fragmented time to build systematic knowledge for users. It follows the nature of human beings' memory and endows people who have limited time with learning efficiency and learning confidence. 

low Fidelity Potential Solutions:

â‘ 

â‘¡

â‘¢

â‘£

⑤

â‘¥

⑦

⑧

Ideation

Story Board:

story board.jpg

â‘ 

â‘¢

⑤

â‘¡

â‘£

â‘¥

⑦

Feature Prioritization:

Feature Prioritize.png

Site Map:

2.png
2.png

Wireframes

4.png

Branding

branding.jpg

Prototyping

Group 2324.png

2 Smart Reminder & Learning Tree Function

​

$earning motivates users from multiple angles. It could be from the competition the user participates in, the news of the latest market, the way to manage wealth properly, etc.
​
Since the target customers of $eaning are the people who have none of the little interest in financial knowledge with limited study time, the learning tree will help them organized all the knowledge they gained fragmentally into a comprehensive system to make their learning experience efficiently and effectively.

Group 2165.png

1 Goal Setting

​

Using the Goal Setting strategy for the Trading Game Simulator is one way to consolidate the psychology reward for users. 
​
The goals come from users' personal needs and wants, not from the vague concept of making money, which endows meaning for wealth management.
​
Meanwhile, it cultivates a good habit for the user, which will be strengthened by the smart reminder function. Reminder example: Spending money by what you gained from the investment, not from the initial capital.

​

Group 2167.png

3 Smart Reminder & Professional Advising

​

Users may have questions from the competition, the regular check of the stock market, the news & insights, etc. Instead of self-learning, they can always seek help from professional advisors. 

 

For example, in a stock trading competition, they can invite the professional advisor to access the competition portfolio, group chat, or both. For sure, an excellent professional advisor also can build his or her business through $earning. 

Prototyping --- From register to a stock trading completion. 

Future Steps

3.png
ideas.jpg

Strategy Map

$earning strategy map update.png

©2024 by Jing Wang Designs

bottom of page