
An AI Translation Function to Liberate Users from Multi-language Obstacles
Group Project / Role: Sprint Master, Idea Thinker, Strategist, Analyst, Motion Graphic Designer, Prototyper
June, 2020
Capacity translator (CT) is a translation function designed for Capacity. By utilizing artificial intelligence technology, CT endows users the ability to understand multiple languages without any barriers. In this design, I introduced preset-free translation, embeddable CT icons, and internal & external interface conversion to enhance CT's flexibility and improve the overall capacity chatbot's competitive advantages.
Research
Basic Info:
Capacity was founded in 2017 by David Karandish and Charis Sims and is part of the Equity.com incubator.
Capacity is a new kind of helpdesk, powered by artificial intelligence, that automates support for the clients' customers and employees.
Capacity's culture: "At Capacity, we keep it simple.".

Competitive Research:





The
Niche
Instant Multi-language Translation Can Empower the Global Business and Collaboration
None of the brands above provides instant translation for all of their clients.
From the user interviews, Google translator does not always translate well, especially for some specific fields with high expertise requirements. Plus, copying and pasting the texts to google translator is annoying.
Instant translation function will empower Capacity by enhancing the ability of Capacity's clients with international markets and international team cooperation efficiently.


Value Proposition

An Instant Translator on Everyday Format.
Capacity Translator (CT) is committed to providing a smooth reading experience without language barriers for any Capacity users.
-
It is applied to all Capacity products.
-
It is user-friendly.
-
It translates any contents that show up in the Capacity chatbot or linked externally.
Key
Questions
-
In what kind of commercial form should CT be introduced to the customer?
-
How to utilize CT to maximize the competitive advantage to benefits Capacity's stakeholders?
-
How to maximize the profit that CT brings to Capacity?
-
How to provide a flexible CT with great adaptability?
Solution & Strategy
Developability:
-
AI translator does not have an extremely high technical threshold. With sufficient data, any AI company can develop it within a specific time frame.
Strategy:
-
With a relatively low technical threshold of developability, timeliness is vital. Being the first AI service company to provide an effective purchase-free instant translation function will help increase Capacity's market share.
Competitive Advantage:
-
Each client has the own data pool for professional translation. Since Capacity is an AI service company, CT can be based on each client's data pool to translate high expertise content accurately beyond the common machine learning on languages.
Opportunity:
-
Many AI companies do not provide a purchase-free instant translator for their users and won't develop it shortly since Google translator is available. With proper design, It is an excellent opportunity to Capacity to establish a highly professional translator to enlarge the client group.


Free CT (early stage)
Free CT + Charged VIP CT Functions (after early stage)
-
Product improvement
-
Enlarge customer group
-
Customer incentives
-
Customer incentives
-
The actived functions are proportional to the client VIP level.
Product Type:
-
Instead of developing a new translator product for Capacity, establishing a new translation function for all types of chatting tools will better fulfill the needs and the product positioning. It also conforms Capacity‘s culture: "we keep it simple.".
Persona

Jessica
Bio and Demographics
-
Age: 32
-
Title: Hotel manager in a world reputational hotel group
-
Education: Master in Hotel Management
-
Marital Status: Married
-
Family: No kids
Goals and Needs
-
An app translates hotel reviews and reservation details quickly.
-
Better communications with guests
-
Provide information to guests in their language
-
Expand hotel customers
Thinks:
Without the language barrier, I can upgrade the hotel services significantly.
Says:
I wish I could engage more with the customers in the free conversation.
Does:
Research on every country, such as the culture, customs, taboos, etc., for making the customers feel at home.
Feels:
If she could quickly and accurately understand the guests' needs and wants and the specific requirements, she can improve the experiences before and after the guests' check-in and check out easily.
Goals and Needs
-
Expand business worldwide.
-
Need to hire contract professionals globally.
-
I wish I could know more about different countries before the business trips.
-
Needs to communicate efficiently worldwide.
Thinks:
If I can freely talk to people from different countries, I can get higher quality talents with the same prices and more customers.
Says:
I wish communication with people all over the world could be more comfortable.
Does:
For expanding business, focus on one foreign country at a time.
For employment, mainly hire people from English-speaking countries.
Feels:
The language barrier does matter, especially for getting more customer resources with a limited budget.

Issac
Bio and Demographics
-
Age: 29
-
Title: Funder of a startup company
-
Education: Bachelor in Science
-
Marital Status: Single
-
Family: No plans
Ideation
GATHER IDEAS
Potential Solutions
User interviews bring different usage habits from different users. After summarizing the user interviews' information, brainstorming solutions help Capacity and its clients to have a better user experience. There are two types of existing Capacity chatting tools with the build-in chatbot. CT as a translation function should adapt all kinds of chatting interfaces.
①
②
③





Optimized Solutions
User-friendly translator function should optimize the overall products' value (low cost, high usability) with strong adaptability.




User Flow of The Main Chatting Tool

User Flow of Portable Chatting Tool

User-testing & Improvements
User-testing is conducted through prototyping after the mid-fidelity design. After several rounds of user-testing, the UX design is modified and finally confirmed.
Improvement:



One to One Translation:
eg: English to French


Multiple to One:
eg: English & Chinese to French
CT is an AI translator. Instead of setting up the original language and target language to translate, CT can automatically detect multiple languages and translate them to the target language (My Language).
This improvement significantly enhances international communication. People from different countries can get together, talking freely in more than two types of languages.